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1. Main Brand: Beyond the BlackboardTagline (optional): Careers Coaching for Young People
Overview: A scalable youth careers coaching business providing in-person workshops and online coaching for students aged 16–21.
Tone: Modern, trustworthy, aspirational, clean.
Target Audience: Parents, schools, 16–21-year-old students, educational professionals.
Keywords: Progression, guidance, professionalism, real-world skills.
2. Sub-Brand: The Interview RoomStrapline: Career Ready Bootcamp
Overview: A flagship, in-person workshop focused on interview confidence, CVs, personal statements, and early career preparation.
Tone: Bold, energetic, confident, practical.
Target Audience: Teen and young adult students.
Keywords: Confidence, clarity, readiness, next steps.
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