This project involves upgrading an existing website www.surfaceperformance.com to a modern, user-friendly design focused on lead generation. The new site should retain all blog posts and content from the old site. Key requirements are creating clean, intuitive pages for around 50 locations that clearly communicate services and contact details. Additionally, 10 informational pages comprehensively describing the core services offered are needed. Site navigation and architecture must be logically structured to easily allow potential customers to learn about locations and offerings. Landing pages, contact forms and calls-to-action should promote active lead capture. Quality coding, compliance with current web standards and crisp visual design are important to achieve an engaging customer experience and drive sales conversions.
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