Logo Design - Saas Business

Description

We are launching a new SaaS product called Xenity, a white-labelled healthcare appointment and booking platform aimed at dentists and other private healthcare practices. We are looking for a modern, clean, and tech-forward logo that reflects the platform’s simplicity, professionalism, and digital-first nature.
Our customers are small to mid-sized private healthcare clinics, including:
Dental practices (primary focus)
Physiotherapists
Chiropractors
Aesthetic clinics
Mental health clinics
Allied health providers
These businesses are looking for easy-to-use, professional-looking, and patient-friendly booking systems that help them manage staff, appointments, and customer communications.
Design Requirements:Style: Clean, modern, and SaaS-like (think Stripe, Slack, Calendly, Notion)
Typography: Professional sans-serif font; lowercase or sentence case preferred
Colors: Open to suggestions, but we prefer a palette that feels healthcare-relevant (blues, teals, calming neutrals)
Icon (optional): If using an icon, it could relate to calendars, connection, scheduling, or healthcare — but should be subtle, abstract, or geometric.
Tone: Trustworthy, sleek, tech-savvy, and calming — not overly corporate or clinical
Deliverables:
Horizontal and square logo versions
Transparent background versions (PNG/SVG)
Source files (AI/PSD)
Favicon version
Optional: Light and dark background variants