Job Description: We are seeking an experienced freelancer to create a simple, high-converting landing page that offers a free downloadable guide titled "Steps to Study a Master's in New Zealand" in exchange for visitor contact information. The project includes setting up the landing page and promoting it via targeted online ads. Project Overview: • Objective: Design and develop a landing page that captures leads by offering a downloadable guide. • Lead Magnet: The guide, "Steps to Study a Master's in New Zealand," will be the primary incentive for visitors to provide their contact details. • Target Audience: Prospective students from Asian countries interested in pursuing a Master's degree in New Zealand. • Target people that have either an IELTS or PTE Score Key Responsibilities: 1. Landing Page Design: o Create a strong headline that clearly states the benefit of downloading the guide. o Write concise, compelling copy highlighting the guide's value. o Incorporate engaging visuals (images of New Zealand, students, universities) to build an emotional connection. o Include social proof (testimonials) and trust signals (university logos) to enhance credibility. o Design a clear and prominent CTA button (e.g., "Download Your Free Guide Now"). Requirements: • Proven experience in landing page design. • Webflow or wordpress Deliverables: • A fully functional landing page with the chosen lead magnet.
How many hours do you estimate this project will take? How to Apply: Please submit your proposal outlining your approach, previous work examples, and how you plan to achieve the success condition. Include any questions you may have regarding the project.
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