Website development

Description

I aim to enhance the online presence and user experience of my existing website. The current site lacks visual appeal and optimal search engine optimization strategies to effectively engage visitors and rank well organically.
An experienced freelancer is sought to revamp the design, structure and content of the website to create a more polished and professionally designed digital presence. The successful applicant will conduct a thorough audit of the current on-page and off-page SEO implementation and recommend actionable tactics to strengthen key focus keyword rankings over time.
The redesigned website should feature an intuitive information architecture and clean layout employing responsive design principles to optimize the user experience across all devices. Creative visual design elements are encouraged to catch the eye and hold attention on homepage and interior pages. Reworking content for readability, relevance and optimized keyword distribution will aid both users and search engines in navigating and understanding the purpose and offerings of the site.
Testing and measurement of ongoing SEO performance will help ensure continued progress up the SERPs for important business-related search terms. The goal is to build authority organically and drive more qualified traffic to the site, increasing exposure and customer acquisition without overreliance on paid promotion channels. Applicants with proven success upgrading similar small business sites are preferred. Portfolio examples requested.