Re-design landing page

99.0 USD

99.0 USD peopleperhour Design Overseas
703 days ago

Description

Redesign existing landing page, responsive, with content modifications.

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Logo & Brand Book, Mission: Provide high-quality plumbing, heating, and drainage services with an emphasis on proactive maintenance and customer care. Logo Guidelines Logo: Include high-quality versions of the PHD24 logo. Logo Usage: Provide rules on how the logo can be used. For example: Always maintain clear space around the logo. Color Variations: Show acceptable versions of the logo (e.g., color, black & white, and reverse). Incorrect Usage: Provide examples of what not to do with the logo. 3. Brand Colors Primary Colors: Define the main colors that represent PHD24. For example, you might have: Main color (e.g., #0066CC for blue) for a professional, trustworthy look. Accent color (e.g., #FF6600 for orange) for energy and visibility. Secondary Colors: Colors to complement the primary ones for backgrounds, buttons, etc. Examples: Light grey, white, or muted tones for text and backgrounds. Color Palette: Provide hex codes, RGB, and CMYK for consistent use in design. 4. Typography Primary Typeface: Choose a professional and readable font for the website. Example: Helvetica, Roboto, or Montserrat for modern, clean typography. Secondary Typeface: A secondary font for headings, buttons, and other elements. Example: A bold serif or sans-serif typeface for headings. Font Usage: Provide rules for font weights, sizes, line spacing, and letter spacing. Headings: Use bold or heavy weights for headings to create hierarchy. Body Text: Use lighter weights for readability, and define appropriate line heights. Web-Safe Fonts: If your chosen fonts are not available for all platforms, provide fallback fonts. 5. Imagery and Visual Style Photography Style: Define the style of images that should be used on the website. Example: High-quality images showing technicians in action, happy customers, and clean, modern homes. Illustrations and Icons: Should illustrations be used? If so, define the style. Example: Clean, simple, and flat icons for a modern look. Image Filters/Effects: Should images have a specific filter or effect (e.g., muted tones, black & white with a splash of color)? Example Imagery: Provide sample images or references for the desired look and feel. 6. Tone of Voice Brand Personality: Describe the brand’s personality and how it should be conveyed through language. Example: Professional, friendly, and approachable with an emphasis on helpfulness. Writing Style: Define the tone of the content across the website. Friendly yet professional: Use casual language but stay authoritative in service offerings. Clear and concise: Avoid jargon and aim for easy-to-understand content. Do’s and Don’ts: Provide examples of good and bad writing styles. 7. Iconography Icon Style: Define the style of icons used for navigation and features. Example: Simple, line-drawn icons with minimal detail to align with the clean design style. Usage: Provide guidance on where and how to use icons (e.g., in navigation, service listings, calls to action). 8. Website Design and Layout Header and Footer: Define the layout for the website's header and footer. Header might include: Logo, navigation menu, contact info, and a call-to-action button. Footer might include: Contact info, social media links, terms & conditions, and privacy policy links. Button Styles: Define how buttons should look (e.g., rounded, solid color, hover effects). Example: Solid, bold color with rounded corners for CTA buttons. Grid Layout: Define a standard grid layout for the website. Example: Use a 12-column grid for responsive design, with consistent padding and margins. Whitespace: Ensure proper spacing between elements for a clean, organized look. 9. Website Components Navigation Menu: How should the primary navigation menu be structured? Home, Services, Pricing, About Us, Contact, Blog, Membership, Customer Portal. Forms: Define the style of form inputs (e.g., text fields, checkboxes, radio buttons). Example: Rounded corners, minimalistic design with clear labels and error validation messages. Calls-to-Action: How should CTAs appear on the page? Example: Prominent buttons with a color that contrasts with the background (e.g., bright orange or blue). 10. Brand Applications Business Cards: Layout, logo usage, and typography rules. Email Signature: How should the email signature look (e.g., with logo, contact details, and social media links)? Stationery: Letterheads, envelopes, etc. 11. Social Media Guidelines Profile and Cover Images: Define the logo size and image guidelines for social media profiles. Hashtags: If you use specific hashtags to promote your business, provide those here.
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