Growth Marketing Manager

 What you'll do


 
Create a data-driven strategy for expanding CoW DAOs channel reach, and execute it
 
Develop channel-specific testing plans, based on the growth and marketing objectives of each CoW DAO product 
 
Own the master plan for marketing attribution
 
Ensure that our attribution-specific tech stack is up-to-date and capable of providing the insight we need to make informed marketing decisions; troubleshoot data discrepancies as needed 
 
Work closely with the engineering and data teams to set up and maintain performance dashboards; consistently report on the performance of your initiatives to the wider team
 
Regularly present recommendations for improving the effectiveness of our marketing initiatives based on insights gleaned from obsessively reviewing performance data 
 
Negotiate with media partners to achieve more-preferable rates over time
 
Develop ideas and specs for growth hacks, offers, affiliate programs, etc. in partnership with the frontend team
 
Support other members of the marketing team on SEO, CRO, PR, GTM planning, creative, etc. based on your expertise and unique perspective on our marketing activities
 
Participate in campaign-based concepting sessions with other members of the marketing team, to ensure that go-to-market strategies are executed as successfully as possible 
 
Be an internal advocate for the work you do 


  


  


 Who you are 


 
A subject-matter expert on growth and performance marketing
 
Proven track record of delivering effective marketing campaigns and channel strategies
 
Fluent with attribution tools (e.g. Google Analytics 4, Amplitude, Matomo); comfortable setting up marketing technology from scratch 
 
Able to interpret complex data and drive strategic decisions
 
Entrepreneurial; able to work with a high degree of autonomy
 
Obsessive about focus and prioritization
 
Collaborative
 
Resilient
 
Creative
 
An excellent communicator – comfortable explaining the theory and rationale for your proposed initiatives to non-marketers in a clear and compelling manner; able to use soft skills to gain internal support and momentum for your desired initiatives 
 
Passionate about crypto and about building a decentralized financial future; aligned to CoW DAOs mission within the space


 



 Culture


 Life within the CoW Protocol is an incredible adventure! We take pride in our collaborative approach, embracing autonomy and fostering a culture of big thinking and continuous growth. We value impact, ownership, simplicity, and team spirit. Plus, we're all about feedback, coming together, and enjoying the journey along the way!


 



  


 Referral Program


 Earn 4.000 USDC or USD with the refer-to-earn program.  More details at cow.fi/careers.