Website Conversion Rate Optimization Manager

Are you a talented website conversion expert with experience in site management, A/B testing, website conversion rate optimization, and user experience? Have a bit of conversion copywriting experience or a passion for graphic design? Excited about executing highly effective website analytics, optimization, and development improvements? Like driving increased top-of-funnel, middle-of-funnel, and bottom-of-funnel conversions including MQLs, PQLs, and new customers using website optimization tools?

This is the perfect opportunity for a talented, highly motivated, self-disciplined, Website & CRO Manager who has at least 5 years of website management experience in a B2B SaaS company.

We are looking for an individual with outstanding analytical skills, a history of driving conversion rate improvements through the various stages in the customer’s buyer journey, a strong work ethic, solid communications skills, as well as a keen eye for details who must be able to work both in a team and independently.

Reporting to the Director of Content & SEO, this position is 100% remote and only eligible for those who are authorized to work in Canada.


Key Responsibilities

Utilize A/B testing, Heatmapping, and other UX tools to increase MQLs and sales and meet or exceed site goals.

Manage site navigation, search, taxonomy, categories, filters, and product placement by setting the eCommerce merchandising strategy.

Work with relevant teams to ensure that product information, templates, and relevant imagery are available and updated for all products.

Daily analysis and management of our brand’s website. This involves monitoring Google Analytics, customer feedback, Hubspot, Metabase and other data to identify opportunities to improve the user’s digital journey.

Work with the development team to implement site updates and improvements to make sure the site is fast and error-free for all users.

Work with the design and content teams to improve conversion rates, increase higher average order value, and drive site engagement.

Monitor competitor trends to ensure that the digital experience is in line with customer expectations.

Support image and content uploads where needed.

Job Benefits

Profit-sharing, distributed quarterly

Growth opportunities that come with a rapidly scaling business

4 weeks vacation and paid sick days

Extended health benefits

Continued education allowance

Annual fitness allowance

Work from anywhere in the world

Join a bootstrapped, profitable company and a product-focused & customer-oriented team

Job requirements

Minimum of 5 years of experience in a fast-paced, online SaaS or eCommerce business

Strong English writing skills

Very comfortable working in a metrics-driven culture where you are accountable for specific content-related KPIs.

Experience with multiple A/B testing platforms

Expert knowledge of Google Analytics & Google Tag Manager

Familiarity with one or more headless CMS platforms

Knowledge of current UI/UX trends

Good To Have

Bachelor’s degree in English Literature/History/Journalism

Familiarity with Adobe Creative Cloud products

Familiarity with web analytics software

Previous working knowledge of Contentful (or other headless CMS systems)

Graphic design, image editing, and video editing

JavaScript, HTML, PHP, CSS, and MySQL experience

Intermediate or advanced knowledge of SEO best practices

Marketing agency experience