Product Marketing Manager

Please note that we’re a remote-first company offering the flexibility to work remotely within the country advertised.
At Bitrise, we’re improving how mobile products are developed and deployed for thousands of customers around the world. We’re product-led through and through: many of our customers signed up, evaluated, and purchased Bitrise unassisted. And continue to grow organically with us.
We’re looking for a Product Marketing Manager with experience in developer tooling to develop, drive, and iterate on GTM processes, strategies, and execution across the entire customer journey. This means working cross-functionally with Product, Marketing, Sales, and Customer Success to create and evolve compelling and descriptive ICPs, personas, positioning, and messaging that create new demand and cohesion across the customer lifecycle.  
Along the way, you’ll experience tremendous growth in the company, customers, and your personal career, as you develop a deep - and marketable - understanding of the particular context we operate in: rapidly scaling business-critical PLG developer tooling, mobile engineering, and all the quirks and peculiarities associated with that.

Your Responsibilities

 
Establish a convincing point of view built on a deep understanding of Bitrise’s audiences, markets, products and competitive landscape
 
Articulate that point of view with compelling messaging that drives understanding and action across internal and external audiences
 
Work alongside Sales Enablement to land key messaging and content for internal teams
 
Develop and lead Go-To-Market (GTM) initiatives to meet cross business strategies and goals
 
Partner with cross-functional teams to inform product development and drive product launches and the adoption of Bitrise’s solutions
 
Support your colleagues in other PMM activities as necessary, such as launch planning and execution, content creation and distribution, customer segmentation, and others
 
Experiment, make mistakes, learn from them, and improve


Your key challenges, measures and outcomes in the first 6 – 12 months

 
Gain a deep understanding of our product, value proposition and customer needs
 
Partner up with multiple Product Value Streams and partner with Product Managers to develop Go-to-Market strategies for new product introductions
 
Collaborate with GTM stakeholders to improve our messaging and deploy and improve associated content
 
Set goals and track organic traffic and conversion as well as product/feature adoption metrics as a measure of success for the various GTM campaigns you deploy


Your Competencies & Skills

 
Have more than three years of experience in high impact B2B software solutions, with a focus on developer, product, and tech-savvy personas from individual contributor to senior management
 
Have demonstrable value and outcome-driven product and solution marketing experience
 
Planned and delivered with high-velocity new product/feature introductions (cadenced product releases) that incorporate concurrent themes/use cases (typically complex SaaS offerings)
 
Have achieved demonstrable results by cross-functional collaboration with Product Management, Pre/Post Sales, Customer Success, Engineering and broader Marketing teams (DevRel, DemandGen, Comms in particular)
 
Have created and delivered sales enablement strategies and materials that have positively impacted revenue
 
Convey a deep understanding of modern software, I/PaaS, and DevOps products with technical acumen
 
Can quickly absorb detailed, complex technical concepts and can synthesize into simple, impactful messages for technical and business audiences - you will need to be comfortable having conversations with highly technical colleagues about highly technical topics and then turn those into impactful marketing


Your Experience

 
Experience working in a rapidly scaling organization
 
Experience and understanding of mobile tools and processes
 
Experience influencing product roadmaps and senior stakeholders


About Bitrise
Bitrise is a mobile DevOps platform and a mobile CI/CD service. It’s where tens of thousands of mobile teams build, test and deploy their apps, including companies such as Transferwise (now “WISE”), Virgin Mobile, Grindr, Tonal, Compass, Mozilla, Philips Hue, Babbel and others. With customers ranging from startups and mobile unicorns to centuries-old enterprises, applications built, tested, and deployed through Bitrise have made their way to billions of end users around the world. Chances are, you have at least some of those apps on your phone right now. We’re proud Y-combinator alumni.

Bitrise is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, colour, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity or expression, genetics.

Bitrise is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Bitrise via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Bitrise. No fee will be paid in the event the candidate is hired by Bitrise as a result of the referral or through other means.