Product Marketing Lead - Poe

[Quora is a "remote-first" company. This position can be performed remotely from multiple countries around the world. Please visit careers.quora.com/eligible-countries for details regarding employment eligibility by country.]

About Quora:
Quora is on a quest to democratize access to knowledge of all kinds, empowering individuals to learn anything they desire. We’re a passionate group of unique individuals. We celebrate success and enable our people the space for personal growth, providing opportunities to do meaningful work that maximize their potential. Our culture is deeply rooted in our tenets of transparency, idea-sharing, and experimentation, which fuel collaboration and innovation. We take pride in engaging with a high-performing, global team – and that is why people love what they do here. We have taken up an ambitious mission: to share and grow the world’s knowledge and we are driven by our unwavering commitment to excellence. As we build a team of exceptional individuals who share our passion, we invite you to join us on this journey and create a positive change that makes a significant impact in the world. At Quora, we have two knowledge sharing products:

 
Quora is a global knowledge sharing platform with over 300M monthly unique visitors, connecting people to share insights on various topics and providing a unique platform to learn, share, and connect with others
 
Poe is platform that lets people ask questions, get instant answers, and have back-and forth conversations with multiple AI bots.


About the Team and Role:
We are seeking a Product Marketing Lead who will be a critical part of the leadership team for Poe, an exciting new platform at the forefront of AI. Poe enables people to explore and interact with a variety of the latest AI models through intuitive conversational interfaces on web, iOS, and Android. As AI capabilities rapidly advance, Poe provides a platform to instantly integrate and utilize these new models. Users can seamlessly switch between models to chat, get assistance, and tap into new AI-powered experiences - all through a single app. Developers can leverage Poe to accelerate the launch of their AI-powered bots and access a fast-growing segment of AI users so that they can stay focused on their core competency. As this is the first dedicated marketing role on Poe, we are looking for entrepreneurial spirit as you will build product marketing capabilities from the ground up. This role involves close collaboration with the product team given the rapid innovation of the product and fast moving market. While there is not an explicit product marketing team, there will be an opportunity to partner with folks from other areas for elements of execution including Product, Brand Design,Communications, Business Marketing, and Data Science. As Poe scales, there will be the opportunity to build a team to continue to scale growth. This role will have a huge impact in developing Poe’s brand awareness and equity in the market leading to user and subscriber growth and an engaged community. A day-in-the-life will be highly varied and span Marketing strategy and brand development, including the brand relationship to Quora, and tactical activities in content marketing, social media, community development, connection to paid acquisition activities, and more. Poe is on a rapid growth trajectory, and as our Product Marketing Lead for Poe, you can help us build Poe’s brand in this quickly evolving space. If you have a passion for emerging technologies and product marketing, this role offers an exciting opportunity for impact.

Responsibilities:

 
Develop Poe’s marketing strategy, messaging, and brand positioning
 
Build a content marketing program including social media, email marketing, and partnership marketing
 
Cultivate an engaged community around Poe and strengthen brand awareness
 
Work closely with various teams to align marketing and product roadmaps, including: Product, Brand Design, Communications, Business Marketing, and Data Science
 
As Poe scales, recruit and manage a high-performing marketing team


Minimum Requirements:

 
Ability to be available for meetings and impromptu communication during Quora's "coordination hours" (Mon-Fri: 9am-3pm Pacific Time)
 
7-10+ years of marketing experience, preferably at least partially in a fast-growing tech startup
 
Expertise in content marketing, social media, email marketing, community development, and partnership marketing
 
Track record of innovative, growth-oriented marketing initiatives
 
Excellent communication, writing, and storytelling skills
 
Entrepreneurial spirit with a proven track record of innovating and adapting to change
 
Experience collaborating cross-functionally with product teams as well as building and mentoring marketing teams


Preferred Requirements:

 
Startup experience developing messaging, content, community, and partnerships from the ground up
 
Passion for Poe’s mission and goals
 
Experience growing teams in a startup environment
 
Analytical and data-driven mindset with experience optimizing marketing ROI


Poe has the potential to fundamentally change how people live and work by unlocking the collective power of artificial intelligence, and we want you to join us on that journey. If you want to join us in building the future of AI through transformative mobile experiences, we’d love to hear from you. Please apply today for more information, and we look forward to speaking with you!

Additional Information:
US candidates only: For Colorado based applicants, the minimum base salary range is $144,000 - $165,000 + equity + benefits. For California, New Jersey, New York, and Washington based applicants, the minimum salary range is $170,000 - $190,000 + equity + benefits.

There are many factors that will determine the starting pay, including but not limited to experience, location, education, and business needs. Quora offers a wide range of benefits including medical/dental/vision coverage, equity refreshers, remote work reimbursement, paid time off, employee assistance programs, and more. Benefits are country-specific and may vary.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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