• Add permanent features at the bottom of our homepage and About Us pages with “Subscribe to our weekly blogs”, requesting first name, last name and email address • Remove the authentication requirement for the 3 pages • Add a 4-stage popup system 1) 30 seconds after someone hits our website (regardless of what page) they get a popup using bright colors from our branding guide with text (not yet written) asking them to request a free copy of our PDF, with a Request My Copy button 2) The second screen asks for their first name, last name and email (no passwords needed); the option to subscribe to blogs is checked by default but can be unchecked 3) The third screen asks for the optional info with the 4 categories for HubSpot 4) The fourth screen says “Your request has been received. Within 5 minutes you will receive an email with your PDF”.
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