Full Brand Identity Design

Description

- We provide management consultancy services to the Defence, Telecommunications and Technology industries.- We would like a new brand identity creating which can be used for our new website and new marketing materials.- We are looking to develop our brand to be much more corporate and “management consulting” in style, some comparator sites are: - https://www.baringa.com/ - https://www.occstrategy.com/en/ - https://www.mottmac.com/ - https://www.gartner.co.uk/en - https://www.grantthornton.co.uk/- This should include a set of different ideas for the brand identity and:
1. **Logo Design** - Primary Logo - Alternate Logo Variations (horizontal, vertical, simplified, icon, etc.) - Logo Usage Guidelines (e.g., spacing, minimum size, incorrect usage)
2. **Color Palette** - Primary and secondary colors - Specific color values (e.g., CMYK, RGB, Pantone, HEX codes) - Guidance on when and how to use each color
3. **Typography** - Primary and secondary typefaces (and possibly tertiary typefaces) - Usage guidelines, including font weights, line-heights, and letter-spacing specifications - Web-friendly typeface suggestions or files, if not provided
4. **Brand Style Guide or Manual** - Overview of the brand's mission, vision, and core values - Comprehensive guide detailing the visual and verbal components of the brand, including logo, colors, typography, imagery style, and possibly tone of voice
5. **Imagery Guidelines** - Photography style and guidelines - Iconography and illustration styles - Stock images to feed into web design
6. **Stationery Design** - Business cards - Letterheads - Envelopes - Email signatures
7. **Templates** - PowerPoint/Keynote templates - Social media profile and post templates - Brochure or flyer templates - Report templates
8. **Brand Voice and Tone Guidelines** - Explanation and examples of the brand's tone, voice, and writing style - May include specific do's and don'ts for content creation
9. **Business Collateral** - Brochures - Flyers - Banners - Signage - Packaging (if applicable)
10. **Digital Assets** - Website design guidelines or templates - App design, if applicable - Social media icons, headers, and banners - Favicons
11. **Other Brand Assets** - Uniforms, vehicle wraps, merchandise, etc., if applicable - Sound or sonic branding elements, if relevant
12. **Usage Guidelines** - A clear set of rules for how to use (and not use) the brand assets, to maintain consistency across all platforms and mediums
13. **File Delivery** - All design assets provided in usable formats, such as vector (e.g., .ai, .eps) and raster (e.g., .png, .jpg), and organized in clearly labeled folders