SurgeX Fitness – Website, Funnel & Client Delivery Hub

Description

PROJECT NAME:
Example Websites -
https://www.chalkperformancetraining.com/
https://vshred.com/
https://marchon-global.com/pages/online-training
https://deltabolic.com/assessment.html
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PHASE 1: WEBSITE + SALES FUNNEL (WEBFLOW)
1. Landing Page (Homepage)
Goal: Convert visitors from socials to take quiz
Sections: • Hero: “Fuel the Speed. Forge the Strength.” + Loom intro • What You Get: Online coaching, muscle gain, speed training, lifestyle accountability • Before & Afters / Testimonials • How it Works: Quiz → Plan → Coaching → Results • CTA Button: “Find My Custom Plan” → opens Quiz
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2. Quiz Funnel Page (Typeform or Tally.so embedded in Webflow)
Goal: Segment users based on goal + experience
Quiz Questions: 1. What’s your fitness goal? (Build muscle / Lose fat / Hybrid performance) 2. Training days per week? 3. Experience level? (Beginner / Intermediate / Advanced) 4. Want meal plan help? (Yes/No) 5. Want access to Surge Mode AI? 6. Want to join a WhatsApp coaching group?
Output: Tag their answers via Zapier → CRM/email + redirect to custom Offer Page
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3. Dynamic Coaching Offer Page (Webflow CMS)
Goal: Convert warm leads to paying clients
Sections: • Custom headline: “Your [Hybrid] Training Plan is Ready” • Breakdown of what’s included: • Weekly workouts • Meal templates • Telegram/WhatsApp group • Access to Michael as a coach • Loom walkthrough video • Bonus: Free SurgeX starter kit • CTA: “Join Now” → Checkout
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4. Checkout Page (Stripe Integration)
Goal: Collect payment + offer upgrades
Options: • Online Coaching – £49/month • 8-Week Intensive – £129 one-off
Upsell Add-ons: • 1:1 Zoom Strategy Call – £29 • Surge Mode AI App (Free trial → £9.99/month)
Integrations:Stripe → Zapier → MailerLite (email tag) + Airtable (client data storage)
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5. Thank You + Onboarding Page
Goal: Onboard client smoothly
Sections: • Welcome message + “What to expect” • Watch onboarding Loom video • Button: “Join Coaching WhatsApp Group” • Button: “Schedule Strategy Call” (Calendly) • Button: “Access Your Weekly Program”
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PHASE 2: CLIENT DELIVERY SYSTEM
6. Member Hub – Access to Coaching Content
Option A (Lean Start):Webflow Client Portal or Private Notion Pages • Each Client receives a custom or templated Notion link • Training program (weekly/monthly PDFs) • Meal plans • Links to demo videos • Button to access it from onboarding page or emails
Option B (Scalable Upgrade):Trainerize / Everfit / CoachRx • Upload programs, demo library, weekly updates • App access for clients • Built-in messaging or redirect to WhatsApp
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7. Video Library (Hosted via Loom or YouTube Unlisted)
Folders: • Upper body machines • Lower body machines • Compound lifts • Dumbbells & cables • Core/mobility drills
Each exercise video: • You demonstrating • Short explanation • Hosted via Loom/YT → linked inside each plan or Notion/Trainerize
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PHASE 3: COMMUNICATION CHANNELS
8. WhatsApp Group System • Create segmented coaching groups: • General SurgeX (everyone) • Goal-based (Fat loss, Muscle, Hybrid) • Premium 1:1 chat (optional)
Inside WhatsApp: • Weekly check-ins • Motivational voice notes (use AI voice tools like ElevenLabs) • Quick client Q&A support
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PHASE 4: BACKEND + AUTOMATION
9. Tools + Integrations • Webflow: Front-end website • Figma: Design prototype (I can provide brand guide) • Typeform/Tally.so: Quiz logic • Stripe: Payments • Zapier: Automations: • Quiz → CRM tag • Purchase → onboarding email • Add to WhatsApp group (manual or via Airtable note) • MailerLite or ActiveCampaign: Email automation • Calendly: Schedule onboarding calls • Loom: All video hosting • Airtable: Client CRM (names, goals, plans assigned)
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YOU WILL PROVIDE TO DEVELOPER: • Loom intro videos • Voiceover or content text (or use ChatGPT to draft) • Program PDFs or template Google Docs • Figma branding kit (I can help prep) • WhatsApp group invite links • Stripe account • Calendly link
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TIMELINE: • Week 1: Design (Figma + content) • Week 2–3: Webflow build + Stripe + integrations • Week 4: Testing, funnel flow, video upload • Optional Ongoing: Add CRM + client app (Trainerize, etc.)
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DELIVERABLES • Fully functional SurgeX Fitness Webflow site • Quiz → Dynamic offer → Checkout funnel • Thank you/onboarding page • Client hub via Notion OR Trainerize setup • WhatsApp group integration • Video demo library