Website design for Collective Tattoo Studio

Description

Statement of Work (SOW) for Web Design: Tattoo Studio Website
Project OverviewThis Statement of Work outlines the design and development of a custom website for a Tattoo Studio. The goal is to create a visually compelling and highly functional website that reflects the studio's brand and artistic expertise, highlights the studio's artists, showcases their work, and integrates an online booking system. The website should be intuitive, user-friendly, and mobile-responsive, providing an exceptional user experience.
Project ObjectivesDesign a visually appealing website that conveys the artistic and edgy vibe of the tattoo studio.Showcase the studio’s artists with individual artist profiles that include bios, portfolios, and contact information.Gallery feature that highlights the tattoo art created by the studio and its artists.Online booking system integration for easy scheduling of consultations and appointments.Ensure mobile responsiveness and compatibility with all modern web browsers.SEO optimisation for increased visibility on search engines.
Scope of Work1. Design Phase
Concept and Visual Design: The designer will create a design that aligns with the studio’s brand identity. The aesthetic should be modern, edgy, and reflective of tattoo culture, with a focus on the artwork and the atmosphere of the studio.Color scheme, typography, and imagery to reflect the brand.Use of high-quality images of the studio, tattoos, and artists.Wireframes & Mockups: Deliver wireframes and mockups of the website, including:Home pageArtist profile pageGallery pageBooking system interface
2. Development Phase
Home Page Design:A visually engaging landing page featuring the studio, key services, and recent works.High-quality images, intro text, and call-to-action buttons (e.g., "Book Now", "View Artists").Artist Profile Pages:Individual pages for each artist, including their bio, portfolio, and contact info.Dynamic image gallery for each artist's work.Integration with social media and direct booking options per artist.Gallery Section:A comprehensive gallery that showcases the latest tattoos and artwork.Categorised images (e.g., by artist, style, or type of tattoo).Smooth and responsive gallery layout with zoom-in features.Online Booking System Integration:Integration of a user-friendly booking system that allows clients to:View artist availability.Schedule appointments directly online.Receive email confirmations and reminders.The system should also include options for booking consultations.About/Contact Page:Studio history, services overview, location, and a contact form.Map integration and studio hours.3. Testing & Optimization
Mobile Responsiveness: Ensure the website looks and functions optimally on mobile devices, tablets, and desktops.Cross-browser Compatibility: Test the site on all modern browsers (Chrome, Firefox, Safari, Edge).SEO Optimization: Basic on-page SEO, including meta descriptions, alt tags, and proper URL structure to ensure search engine visibility.Performance Optimization: The site should be optimized for fast loading times and efficient performance.4. Deployment & Launch
Staging Environment Setup: Before launching, set up a staging environment for final testing.Website Launch: Deploy the website to the live server. Domain already exists: collectivetattoo.co.ukTraining & Handover: Provide a tutorial or documentation on how to manage the website, upload new content, and use the booking system.
DeliverablesDesign Deliverables:Home page design mockupsArtist profile page designsGallery designOnline booking interface mockup
Website Deliverables:Fully functional and responsive website.Integrated online booking system.Artist profiles and galleries.SEO-optimized and performance-optimized site.Timeline
Assumptions & ExclusionsContent, including text and high-resolution images, will be provided by the client.Third-party service costs for booking systems, hosting, and domain registration are the responsibility of the client.
Acceptance CriteriaThe website must be visually consistent with the provided brand identity.All features, including artist profiles, gallery, and booking system, should be fully functional and easy to navigate.The website must be tested and perform efficiently across all devices and browsers.